BD (Becton, Dickinson and Company) Digital Communication Intern in Tuas, Singapore
Job Description Summary
• We are looking for an experienced Digital COM Executive to assist in the planning, execution and optimization of our internal & external digital communication.
• The ideal candidate will poses strong writing skills and a good grasp of the social media space – understanding the latest trends in user preference as well as have a strong comprehension of the varies digital platforms i.e. LinkedIn, Facebook and Instagram.
• The candidate will have to be tech-savvy and intuitive with ideas to reinforce our communication campaign.
Assisting in the formulation of strategies to build digital footprint for BD in Greater Asia – with a focus in Singapore
Planning and monitoring conversations and reactions on company intranet
Launching optimized online advertisements to increase company and brand awareness – targeted at talent attraction
Assist in the formulation of strategies to build a BD’s digital footprint in the region
Plan and monitor ongoing company presence on social media (i.e. LinkedIn)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase corporate awareness
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital COM efforts using in-house analytics tool (for Intranet postings) and Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insights on digital COM trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Primary Work Location
SGP Tuas - Tuas
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.