BD (Becton, Dickinson and Company) WW Marketing Manager, Microbiology in Sparks, Maryland
Job Description SummaryThe Global Product Marketing Manager will develop market positioning and support the Diagnostic Systems (DS) Microbiology platform “Go to Marketing Strategy” to clearly communicate the platform’s system wide portfolio value proposition and competitive differentiation. By conducting customer based research and working closely with cross-function teams including platform product managers, solutions team and regions to understand customers’ workflow needs, the Global Product Marketing Manager will develop value-based messaging to articulate the Microbiology portfolio value and utility in context to the customers’ environment.
This position will be an integral part of the DS Microbiology Marketing and Product Management Team, responsible for driving downstream marketing initiatives that support our growth objectives. Responsibility will include defining and developing effective positioning and content to articulate Micro’s value across customer’s workflows. Downstream marketing activities include supporting product launches, sales training & education, developing go-to-market strategies and generally building and executing global product commercialization plans in conjunction with regional marketing teams.
The role reports to the Global Business Leader, Microbiology, and establishes and maintains a world-wide communication network with regional product and solution marketers.
Leads, develops and implements global marketing initiatives and programs.
Identifies new market opportunities, develops, implements and manages communications related to Microbiology products and system solutions
Responsible for managing a comprehensive marketing plan and content development for the Microbiology portfolio
Initiate, develop and execute global marketing plan to increase market awareness, enable effective selling, deliver differentiated value to our customers and meet business unit financial goals.
Works with Solution Team to develop system solution messaging and positioning that will differentiate products in the market and identify how they address customer needs. Create internal and external positioning documents focused on the clinical and financial benefits of our solutions.
Develop and deliver sales tools and training to support regional marketing efforts. Executive level and end client facing power point presentations and formal communications.
Qualifications & Competencies
Marketing Communication experience creating and delivering value based messaging, branding campaigns and new market expansion campaigns
Must have excellent communication, presentation and writing skills and be comfortable communicating across various levels of stakeholders from executive suite to departmental representatives.
Excellent written and spoken communicator, responsive, persuasive, and polished.
Proficient with Microsoft Office products including: Word, Excel, and PowerPoint. Graphic experience preferred.
Demonstrated success with customer campaigns and market shaping activities
Experience developing, cultivating and effectively managing website
Minimum 5 years of experience in marketing communications or equivalent experience
Bachelor's Degree required. Marketing focus preferred.
Willing to travel up to 20%
Primary Work LocationUSA MD - Baltimore
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status