BD (Becton, Dickinson and Company) 大区区域市场经理,KA_DKAM_北京 in Shanghai, China
Job Description Summary
Responsible for the planning and implementation of regional KA marketing activities to strengthen the recognition of BD brand by non-clinical customers. Develop innovative cooperation projects based on customer needs and business purposes, provide hospital management consulting services, improve customer satisfaction, and continuously deepen strategic customer partnerships to support business development.
Regional marketing campaign management
Work closely with KA manager to engage key non-clinical customers and maintain good customer relationship.
Cooperate with KA manager to plan the annual market activities reasonably, effectively manage the expenses and budget.
Strengthen the promotion and implementation of non-clinical customer projects in KA hospital to establish a positive and professional brand image.
Communicate closely with regional cross-departmental teams and innovate the content of KA market activities according to business needs to promote the achievement of business goals.
Keep good relationship with KOLs.
Assures compliance of marketing operations to all applicable laws, regulations, and standards.
Hospital management consulting service development
In-depth understanding of medical reform, modern hospital system and BD strategy, provide various hospital management consulting services according to customer needs (such as hospital director KPI), and deepen strategic cooperative relations.
Provide integrated business solutions with the BD concept for market shaping.
Develop innovative KA business model through regional practice and promote replicable experience.
Primary Work Location
CHN Shanghai - HQ
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.