BD (Becton, Dickinson and Company) Sr. Product Manager, Marketing Patient Care, HW in San Diego, California

Job Description Summary

Job Description

Life-changers work here. At BD (Becton Dickinson), we create innovative ways to help our customers improve patient care. We rely on bold and inspired employees who share our commitment to helping solve some of healthcare's most critical challenges. Becton Dickinson is a global medical technology company focused on addressing many of the world's most pressing and evolving health needs. With our combined technology and expertise, we are a global leader helping to transform the quality and cost of care for patients and clinicians worldwide. Join us in our mission to improve the future of healthcare and help all people lead healthy lives.

This position reports into the Medication Management Solutions business and reports to the Director of Marketing, Patient Care Unit Segment for Pyxis. This position leads Product Marketing for the Patient Care Unit segment. Key responsibilities include new product hardware development, for Pyxis MedStation, based on well researched customer needs, market trends, and competitive analysis and communicates business opportunities in business models and executive presentations.

Included in this role is the management of pricing and life-cycle management and will be the organization’s MedStation Hardware product champion for assigned product lines. You will be the marketing and business leader on development core teams for assign product lines.

This position will collaborate closely with Enterprise Solutions software product managers, R&D, Quality, Implementation, requirements engineering, downstream marketing, and adjacent businesses.


  • Subject matter expert for BD Pyxis ES MedStation Hardware

  • Subject matter expert for patient care unit (nursing) segment – especially medication management user workflows

  • Convey market expertise, voice of customer and insights and product leadership into product development teams

  • Develop a holistic multi-year product strategy for assigned products including robust segmenting, targeting, and positioning and winning value propositions

  • Take ownership for market success of patient care unit products

  • Understand and prioritize customer needs – domestic and international

  • Lead innovation for patient care unit segment and select ideas based on customer and business criteria

  • Ensure products have strong fit within the complex overall ES solution

  • Align closely with ES software strategy and product releases

  • Create business cases and ROI analysis for product trade-off decisions

  • In collaboration with downstream marketing, prepare launch plans and execute successful market introduction

  • Manage the full product life-cycle including end-of-life and customer migration/upgrade strategy

  • Conduct market research projects as needed

  • Work closely with downstream marketing to provide content and drive positioning of new products and services

  • Prioritize R&D activities based on customer needs, competitive assessment and anticipated market trends

  • Advocate for internal customer groups ensuring product is easily sold, implemented, adopted and supported

  • Manage and execute on all aspects of the product lifecycle from business case to end-of-life

  • Assess financial implications, including profitability and viability, for complex product/market portfolios or segments

  • Lead and support business responsibilities in Global Product Development processes

  • Work closely with International teams to ensure global business needs are met

  • Participate on cross-functional teams with members in sales, manufacturing, field operations, R&D, Quality, regulatory, clinical, downstream marketing and user experience design to achieve economic success


  • Bachelor’s degree in Science, Business or Marketing, MBA preferred

  • 5-10 years’ experience in a healthcare, medical device and/or related industry experience

  • 5+ years’ experience in upstream marketing and software product management

  • Healthcare experience with a focus on the patient care unit / nursing a plus

  • Understand medication management in key global markets (United States/Western/Europe /Canada)

  • Creative and innovative thinking around customer problems and developing new solutions

  • Product management experience with hardware and/or software products in medical device field

  • Enterprise software experience a plus

  • Business and financial modeling (budgeting, pricing, forecasting, etc.)

  • Excellent communication, presentation and writing skills

  • Collaborator with a track record of success in highly matrixed global organizations

  • Medical device or regulated market experience desirable

  • Competency with working in FDA, regulated environment for product development process

  • Proficient with Microsoft Word, Excel and PowerPoint, Advanced verbal, written and presentation/communications skills

  • Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven

  • Personal characteristics: detail-oriented, critical thinker, self-motivated, enthusiastic, resourceful, self-aware, customer-focused, interested in professional development/career progression, personable.

Primary Work LocationUSA CA - San Diego TC Bldg C&D

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status