BD (Becton, Dickinson and Company) Group Marketing Manager in San Diego, California
Job Description SummaryThe Group Marketing Manager for Non-Acute/US Retail will support key marketing deliverables including- identifying new market/business opportunities in the Non-Acute/Retail segments, customer unmet need characterization, lead VOC projects, marketing plan and business case development, defining product requirements, and executing strategy to meet/exceed KDG business deliverables.
As projects move along the Global Product Development System (GPDS) process, the Group Marketing Manager will work closely with the commercial teams to successfully launch solutions. In doing so, this person will collaborate with internal and possibly external cross functional teams to drive execution of new products and services introduction into new market and customer segments.
This highly visible position will be expected to help identify, develop, and accelerate our growth opportunities into Non-Acute/US Retail segments.
The Group Marketing Manager for Non-Acute/US Retail will support key marketing deliverables including- identifying new market/business opportunities in the Non-Acute/Retail segments, customer unmet need characterization, lead VOC projects, marketing plan and business case development, defining product requirements, and executing strategy to meet/exceed KDG business deliverables.
Identify customer product, workflow, and service requirements to create a superior customer experience
Create and finalize pricing for key solutions
Work with Rowa Product Management on the launch of ecommerce site
Support and at times lead OTC process
Provide and revise forecasts
Gather customer requirements
Work with customers on product requirements and funnel these requirements into the GPDS process managed by the Global team
Work with downstream marking to execute HEOR and go-to-market strategies
Work with CI and Product Management team to build internal/external KPI dashboard
Serve as the subject matter expert for key markets and products
Demonstrates in-depth experience, knowledge and skills in product management and the product development process including business case development, customer research, concept development, usability studies and use case development
Prioritize R&D activities based on voice of customer, competitive assessment and anticipated market trends.
Assess financial implications, including profitability and viability, for complex product/market portfolios or segment
Proven ability to influence cross-functional teams/members without formal authority.
Participate on cross-functional teams with members in sales, manufacturing, field operations, R&D, quality, regulatory, clinical, marketing and user experience design to achieve economic success.
Assist in evaluating alternative business models for monetizing capital equipment, software, consumables (when appropriate) and services
Monitor emerging trends and problems within healthcare market, including macroeconomic, regulatory, compliance, technology and competitive areas. Distills them to product impact and communicates them concisely to the business.
Support the ASR (Annual Strategic Review Process) planning for Non-Acute/US Retail
Create the “Where to Play” for the Broader Pouch Packaging Market
Define and size market
Identify and prioritize customer needs
Assess competitive capabilities and offerings
Assess prioritized opportunities
Portfolio, Brand, and Pricing Strategy
5+ years experience in medical device or healthcare technology product management
Bachelor's degree in Marketing, Business, Engineering, or related field
Excellent leadership, organizational, and written and oral communications skills
Proven ability to develop strong working relationships with cross functional teammates
Use logic and reasoning to identify and evaluate the strengths and weaknesses of alternative solutions or approaches to problems
Personal characteristics: customer focused, critical thinking, self-motivated, resourceful, interested in professional development
Demonstrated strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven.
Role is regional in nature, but will require collaboration with international counterparts and periodic international travel
Up to 25% travel
Primary Work LocationUSA CA - San Diego TC Bldg C&D
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status