BD (Becton, Dickinson and Company) Marketing manager Medical Devices in Parkile, France
Job Description Summary
BD is a strong value driven company where our values act as a guidance in how we approach our clients and colleagues, and position ourselves in the market. If you are looking for a company where you can truly live these values, we have a great opportunity for you to join our BD Interventional segment as a Marketing Manager!
Reporting to the Country Business Leader BD Interventional France, the marketing manager is responsible for supporting the overall business objectives of BD Interventional and its 3 business units (listed below) by maintaining and developing market expert knowledge and translating the business strategy into tactical programs for the country organizations.
- PE RIPHERAL INTERVENTION / PI (peripheral intervention vascular and oncology)
2 . SURGERY (hernia, biosurgery and Infection prevention)
- UROLOGY AND CRITICAL CARE /UCC (urology, homecare and TTM Target Temperature Management)
Proactively contributing to the elaboration of the French BDI Marketing Strategy for the 3 BUs (PI : peripheral intervention vascular and oncology; SURGERY : hernia, biosurgery and Infection prevention; UCC : urology, homecare and TTM) and Tactics and ensuring alignment with the European Strategy and local BDX strategy
Manage 3 Marketing/product managers (one per BU), with a clear focus on talent development
Supporting the development of country specific customer Strategies (market segmentation, Positioning, value proposition)
Supporting the sales organization of the respective strategies (marketing mix, business target definition) and putting in place new communication channels (with a strong focus on digital) with strong collaboration with sales managers and sales directors.
Organizing, coordinating and implementing pre-launch, launch and post-launch activities: product evaluation, promotional campaign, sales support tools, pricing approach, country roll out, training program with strong collaboration with sales managers and directors
Driving the clinical effectiveness strategy of the business by creating a clear marketing plan focusing on the clinical and economical value of our products
Proactively sensing and reacting on changes in the market and adapting tactics and actions accordingly
Managing product portfolio and providing input for new product developments, interfacing with European marketing.
Actively contributing to the definition of the country budget and forecasts
Monitoring and analyzing the evolution of sales and GP performance and developing and implementing adequate corrective actions together with the countries
Collaborating with BU Marketing managers and BDX France marketing manager through active participation in local initiatives especially patient safety and local marketing governance; and BU sales directors and managers.
List non exhaustive
Who could grow our function by thinking out of the box! As a successful candidate, you will have minimum 5 years of experience as a Marketing in the medical devices or industries related.
You have ideally an Experience in Sales and good digital knowledge.This enables you to have developed a stong marketing expertise.
Additionally, you have an experience leading a small marketing team in a busy, multicultural environment.
Finally, you have excellent verbal and written communication skills in English, and French.
If this describes you and your career aspirations, then please click on the APPLY button.
Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: http://bd.tal3nt.community/
Primary Work Location
FRA Le Pont-de-Claix Cedex
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.