BD (Becton, Dickinson and Company) Marketing Manager, IDS in Mississauga, Canada
Job Description Summary
Join our team now as the M arketing Manager - you will be responsible for the development and execution of strategic programs to meet both the short- and long-term growth strategies for the IDS portfolio within the Canadian market. Leading and developing a group of portfolio managers within the IDS marketing team, you will be responsible for ensuring Canada is well represented with the Global IDS business and that there is strong coordination between the business and our functional partners (supply chain, finance, medical affairs and quality/regulatory affairs) to ensure that the IDS business is set up for long term success. The successful candidate will also be a significant contributor to the delivery of cross business objectives: expanding the depth and breadth of our individual BU offering, accelerating growth through collaboration across the various BDX portfolios and driving key growth initiatives through targeted metrics.
The successful candidate will work and collaborate closely with the IDS Management Team, the Regional Marketing Leaders, the Corporate Account team, HEOR, and the global IDS business to ensure the best possible customer experience coupled with sustained business success.
Marketing Planning & Strategy
Lead and support the marketing team to develop and implement marketing plans and go-to-market strategies, including customer target segments, channel and pricing strategies that maximize market penetration and customer access.
Associate and Team Development
Strong commitment to developing talent across extended teams; and actively focused on advancing the careers of marketing commercial associates. Consistently modelling the desired behaviors and creation of demand conditions for marketing tools; for example, support the BD Way of Marketing training curricula, marketing planning processes, competencies and recognition programs.
Annual Strategic Review
Collaborate with the IDS global and local teams, on the development of a multi-year annual strategic review of the business growth outlook and investments necessary to drive continued growth. Lead the process and represent IDS in both regional and global presentations and reviews.
Develop a leading customer experience with the BD brand. Recognized within the marketing function and across other functions as a true advocate for the customer and/ or patient. Understands and addresses customer/ patient needs in the products, services and/or processes we develop, market and sell. Works to improve internal process bottlenecks on behalf of the business in order to support agile decision making on behalf of the customer.
BDX Opportunity Development
Support the development of compelling BDX marketing and sales strategies in collaboration with the Canadian Marketing Council, BU Sales Directors and Corporate Accounts Team to implement customer solutions that drive incremental revenue growth for BD Canada.
Collaboration & Culture
Strong commitment to a culture of collaboration within the business and between the functions. Driving execution our strategy through alignment and collaboration with sales & SCDs, clinical/applications, finance, medical affairs, HEOR, Contracts, RFP Team, Supply Chain and Logistics.
Required Work Experience:
BSc required, MBA preferred.
5 years healthcare leadership in marketing/sales management
Previous experience in supporting sales of large, complex offerings in medical device industry
Previous People Leadership/Management experience
Understanding/experienced in managing financial/operational processes
Bilingual in English and French an asset
Flexibility and willingness to travel – up to 25% of time
Knowledge/Skill Set Required :
Strong communication skills both verbal and written; mastery of influencing others and building relationships.
Demonstrated expertise in marketing excellence; proven skills in driving strategic offering for healthcare's C-suite and higher
Ability to gain deep insights from relationships, analytics and research to inform marketing plans and targeted campaigns.
Demonstrated ability in market planning and execution for sales effectiveness
Ability to work in cross functional team, fostering environment of customer centricity with speed to action
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Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Canadian Human Rights Act, Becton Dickinson will provide accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577.
Primary Work Location
CAN Mississauga - Derry Road West
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.