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BD (Becton, Dickinson and Company) Market Development Manager - Point-Of-Care in Mississauga, Canada

Job Description Summary

Job Description

Join our team now in Ontario as the Market Development Manager, Point-Of-Care (POC), home office based - you will be responsible for defining the strategy to develop the market for the Point-Of-Care portfolio and translating the strategy into tactical marketing programs. Of critical importance will be the development and execution of the launch plan for the POC assay for SARS-Cov2 (COVID-19) detection. Additionally, the Market Development Manager is responsible for developing messaging and supporting selling activities, with particular focus on long term care and retail pharmacy.


  • Responsible for the development of a regional launch plan for the BD Veritor COVID product, including targeting, pricing, communication plan, and ensuring regional readiness to launch

  • Product management activities related to the BD Veritor product line, including supporting product allocations, demand planning, and providing inputs into financial budgeting/forecasting

  • Responsible for identifying market trends, competition behaviors, and customer needs to maximize business opportunities and minimize potential threats and developing strategies to address

  • Partner with Government Relations to drive market development activities focused on getting reimbursement for point-of-care tests

  • Develop and execute against annual marketing plan and long-term strategic plans to respond to the needs of the Canadian market

  • Develop and leverage relationships with the global platform to ensure Canadian needs are met and to provide input for new product developments

  • Develop messaging and support selling activities, with particular focus on long term care and retail pharmacy.


  • Bachelor degree required(science or business preferred), MBA is an asset

  • Combined 3-5 years sales and marketing experience.

  • Sales within the non-acute/alternate site market. Experience with retail pharmacy and long term care preferred.

  • Marketing experience within the healthcare market. Product launch and digital marketing experience an asset.

  • People management experience an asset

  • Team player with excellent communication and interpersonal skills

  • Ability to influence cross-functional teams without formal authority

  • Ability to interact effectively with all management levels

  • Ability to juggle multiple projects under tight deadlines, set priorities and follow through

  • Strong Organization Skills and Entrepreneurial spirit

  • Bilingualism (English and French) an asset

  • Home office based, 20% travel within Canada

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Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Canadian Human Rights Act, Becton Dickinson will provide accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577.


Primary Work Location

CAN Mississauga - Derry Road West

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email