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BD (Becton, Dickinson and Company) Market Development Manager-Laboratory Solutions in Mississauga, Canada

Job Description Summary

Job Description

The Market Development Manager, Laboratory Solutions is responsible for defining the business strategy for the Lab Automation, Data Management and Identification and Susceptibility Testing (ID/AST) portfolios and translating the strategy into tactical marketing programs that deliver tangible differentiation and value creation for the portfolio in the Canadian market.

Additionally, the Market Development Manager is responsible for leading the market development activities related to the portfolio and being a subject matter on their portfolio able to support the sales team in front of the customer.

This role is home office based, 20-40% travel within Canada and the US


  • Management of the Laboratory Solutions product lines, portfolio includes BD Kiestra, BD Phoenix, BD Synapsys and Bruker MALDI

  • Responsible for providing inputs into financial budgeting/forecasting and demand planning, and GP analyses

  • Responsible for the launch process for managed products lines, including completing launch plans, pricing, promotion, and ensuring regional readiness to launch

  • Responsible for identifying market trends, competition behaviors, and customer needs to maximize business opportunities and minimize potential threats

  • Developing value propositions that resonate with customers’ needs and incorporate customer centric messaging in marketing activities

  • Developing and executing against annual marketing plan and long-term strategic plans to respond to the needs of the Canadian market

  • Support and participation in sales planning, opportunity management and customer engagements

  • Responsible for ensuring that the Canadian sales team has appropriate tools, training and support required to enable sales and actively participate in sales presentations when requested.

  • Developing and leveraging relationships with the global platform to ensure Canadian needs are met and to provide input for new product developments

  • Driving market development activities, including development of a strong Key Opinion Leader (KOL) network, engaging stakeholders outside the clinical microbiology lab


  • Bachelor degree required (microbiology or similar preferred), MBA or MSc/PhD is an asset

  • 3+ years sales experience within the diagnostics industry, experience with laboratory automation equipment preferred

  • Marketing and product launch experience an asset

  • Excellent presentation skills

  • Excellent analytical skills and financial acumen

  • Team player with excellent communication and interpersonal skills

  • Ability to influence cross-functional teams without formal authority

  • Ability to interact effectively with all management levels

  • Ability to juggle multiple projects under tight deadlines, set priorities and follow through

  • Strong Organization Skills and Entrepreneurial spirit

  • Bilingualism (English and French) an asset

  • Must be able and willing to travel 20-40% travel within Canada and the US

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Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Canadian Human Rights Act, Becton Dickinson will provide accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577.

Primary Work Location

CAN Mississauga - Derry Road West

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email