BD (Becton, Dickinson and Company) Field Based Market Development Specialist in Milano, Italy
Job Description Summary
The Market Development Manager/Specialist enables the adoption of MDS solutions by engaging with key clinical and non-clinical stakeholders as a subject matter expert in MDS solutions, with focus on Vascular Access Management and Oncology. Working in collaboration with the MDS Sales and marketing Teams, the Market Development Specialist supports the sales process through field based engagement and by influencing customer sponsors that make solution choices in the buying and funding process for the MDS portfolio.
The Market Development Specialist develops and drives implementation of value based commercial selling and tender shaping strategies, ensuring we have tailored solutions in the right way to the right MDS customer groups at the right time. This will include leveraging and building business cases and tools aimed at senior clinical stakeholders and hospital administrators directly impacting the choice of MDS related solutions.
The role will also identify and articulate local data needs to support market development and uptake of growth drivers for the MDS portfolio and support projects to collect relevant data for value based proposals. This requires engagement with procurement and clinical champion influencers relevant for the MDS portfolio as well as internal collaboration across functions.
The Market Development Specialist collaborates and closely aligns activities with relevant BDX country roles (including HEOR and strategic customer relationship colleagues) to ensure complementary value messages.
Field Based Market Development Specialist
Based in: Milan
Provide growth through price and profitability management for BD, a world leader in medical technology.
BD is a leading global medical technology company that manufactures, manufactures and sells medical devices, instrument systems and reagents. With nearly 30,000 employees in over 50 countries, we are dedicated to improving the health of people around the world through businesses: BD Diagnostics, BD Biosciences and BD Medical, which include Medical Surgical Systems (MSS)
As a Field Based Market Development Specialist you will enables the adoption of MDS solutions by engaging with key clinical and non-clinical stakeholders as a subject matter expert in MDS solutions, with focus on Vascular Access Management and Oncology. Working in collaboration with the MDS Sales and marketing Teams, the Market Development Specialist supports the sales process through field based engagement and by influencing customer sponsors that make solution choices in the buying and funding process for the MDS portfolio.
Your main responsibilities will be:
• Collaborate with the Sales Team to engage with senior clinical stakeholders for key opportunities and
drive/support relationships with local champions, e.g. hospital administrators.
•Map buying decision processes and payers/budget holders and clinical practice influencers at relevant
levels (hospital, regional) for key opportunities.
•Develop value based marketing materials and conduct market development campaigns
•Adapt/articulate local and customer specific business cases and value based propositions for the MDS
portfolio, leveraging HEOR models, value based procurement tools and other evidence and data.
•Train commercial teams on value based marketing/selling and tools.
•Develop relationships with regional Key Opinion Leaders and scientific communities/associations
Graduated in Business or Science, Health economics diploma or courses a plus, you must have gained:
• A proved and significant Experience working in the delivery and/or administration of healthcare
• 5 years minimum experience in the Medical Device or Pharmaceutical sector in market development,
Market Access, marketing or commercial roles in a matrix environment
• An excellent knowledge of English is desirable.
• IT competent, including CRM systems
• Ability to travel minimum up to 60%
If this describes you and your career aspirations, then please click on the APPLY button below.
Primary Work Location
ITA Milano - Via Enrico Cialdini
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.