BD (Becton, Dickinson and Company) Regional Marketing Manager - Chronic Conditions EMA in Le Pont, France
Job Description Summary
As part of the BDM – Pharmaceutical system division, the Regional Marketing Manager Chronic Condition is accountable for planning, executing and measuring a range of multi-touch marketing programs in EU for a defined set of customers in the therapeutic class defined as Chronic Conditions (ie Biotech). Key activities of the role will include to drive Chronic Condition revenue, to own Chronic account-based planning and intelligence gathering, drive demand creation, sales enablement and brand support. The role requires deep Chronic conditions and product expertise in the area of Pre-Fillable syringes and associated medical solutions such as: safety devices, pen and Auto-injector devices.
Prioritize and group accounts by common attributes in the chronic condition segments
Oversee offer creation and determine the optimal tactic mix for the chronic conditions accounts.
Partner with sales to develop and execute account planning ie: Miller Heimann gold/blue sheet
Understand and analyze accounts portfolio including how key accounts contributes to the overall chronic portfolio revenue
Work X-functionally especially with Sales, portfolio marketing, demand generation, commercial excellence to define and establish workflows eg: campaign personalization and execution, leads hand-offs
Partner with portfolio marketing, business directors to provide on-going data & insights into chronic conditions accounts from internal & external sources to drive relevance and timely execution
Define and execute marketing programs on behalf of sales and demonstrate to sales account manager how to execute program element on their own
Provide light customization of campaigns according to analysis of buyer journey & needs, Chronic market trends
Determine which internal marketing campaigns and assets to leverage for chronic conditions account planning
Work with demand generation, digital teams to adapt campaign messaging and improve response and opportunity conversion rate
Provide sales enablement to drive customer centricity and revenue impact
Partner with commercial excellence to establish, forecast and report against key success metrics ex: #qualified marketing leads, leads conversion rate, marketing led revenue for chronic, pipeline of opportunity creation; SOS
Primary Work Location
FRA Le Pont-de-Claix Cedex
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.