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BD (Becton, Dickinson and Company) Product Manager Molecular and Tuberculosis Solutions EMA in Le Pont, France

Job Description Summary

Locations: Erembodegem, Belgium or Pont-de-Claix, France

Other locations in a BD European or EMA hub (Turkey or Dubai) can be considered

Molecular is a fast growing business in EMA (Russia, Turkey, CIS, Africa, Middle East countries). The BD MAX unique assays are a key contributor to this growth. With the upcoming launch of BD MAX MDR-TB, we are now in a position to offer a total solution for Tuberculosis (TB), combined with our BD MGIT platform which is still the gold standard in TB detection and especially susceptibility testing.

With the upcoming launch of BD Core (a high-throughput molecular platform), BD will be well positioned to become a key player in the field of molecular solutions.

As a result BD is looking for a Product Manager for our Molecular systems who will also be responsible for managing the TB product portfolio (both BD MAX and BD MGIT liquid culture).

Job Description

General Function

You will report to the Marketing Manager EMA, and you will be responsible for:

  • Maintaining and developing market expert knowledge in terms of:

  • Customer needs, environmental forces, product, technologies and applications, and competition

  • Collecting and analysing quantitative and qualitative market data and -trends

  • By using the BD Way of Marketing, developing the overall EMA Molecular and TB Strategy. Supporting the development and monitoring of the implementation of the regional strategies for the different markets within the EMA region. Providing strategic guidance on the Informatics Solution that links these and other microbiology platforms.

  • Provide pricing guidance for the different solutions.

  • Providing input to the EMA BDDS Marketing Manager and Global Business Teams for product developments and product improvements.

  • Providing ongoing operational support to the country based organisations related to market development and segmentation, and product positioning.

  • Ensuring good contacts with the Global Team and (where appropriate) other BDDS and BDX colleagues including Global Health.


  • Responsible for achieving Sales and Profit targets for the Molecular Platforms and BD MGIT. Following the BD Way of Marketing, develops Marketing Plans on an EMA level for the respective platforms and segments, and supports the development and implementation of EMA regional marketing and action plans.

  • Analyses the markets to come up with a clear segmentation, targeting and pricing.

  • Organises, co-ordinates and implements launch and post-launch activities, required product evaluations, promotional campaigns, development of sales support tools.

  • Develops clear product positioning and organizes related trainings to ensure local understanding.

  • Visits customers and KOL’s on a regular basis to validate relevance of strategies and tactics, and product positioning, and to gather Voice of Customer

  • Defines and collaborates with the EMA regions required market shaping activities

  • Collaborates with BDDS EMA colleagues for the overall positioning of Microbiology and Diagnostic System Solutions. Collaborates with Global Business and Global Health colleagues for the overall positioning of TB Solutions. Gives input in Demand Planning requirements to ensure optimal product availability. Supports the EMA Marketing Manager in cross BDDS activities, forecasting and reporting.

Experience and Qualification

  • Degree level education in Biological Sciences with focus on Microbiology and/or Molcular, Experience in the field of TB and experience in sales and or marketing is an add-on.

  • Fluent in English. Knowledge of other regional EMA languages is a plus.

  • Strong ability to work in a multicultural and diverse environment with excellent relational skills. Able to work in a team, but also able to work independently with good reporting skills and knowing when to seek for advise/help.

  • Ability to influence decisions, to suggest priorities and to follow up on agreed projects.

  • Flexibility and willingness to travel (estimated at 30% of his/her time).

  • PC literate. Good knowledge of PowerPoint and Excel is a must.

  • Good analytical and presentation skills.

Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: .

Primary Work Location

BEL Erembodegem - Dorp 86

Additional Locations

FRA Le Pont-de-Claix Cedex

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.