BD (Becton, Dickinson and Company) EMA Product Manager, Infusion Disposables in Istanbul, Turkey

Job Description Summary

The position is fully responsible in developing and managing marketing plans and activities for the Infusion Disposables platform in the EMA region.

 Analyses and understands key market trends and develop the relevant marketing strategies in alignment with the country and regional platform strategies

 Determines customers' needs and gaps by specifying the research needed to obtain market information

 Manage country/region specific marketing activities through research, strategic planning and implementation in alignment with the country and regional teams

 Accountable for the Regional Product Life cycle management, Regional Product portfolio and strategy that will deliver our performance growth objectives

 Coordinate opportunities and priorities identification for new products growth and successful implementation of the regional plans, provides support and leverage global and regional marketing tools

 Leads Regional Processes that interface and align the country, Regional, European and global organization

Job Description

Drive and Deliver Product Line Growth

Category Share Sales Stretegic Products Growth

New Product Sales Growth

Opportunities and priorities identification Development Targetting and Planning Launches

Maximize profits through alignment of:

Product Mix Particular pricing guidelines development and gate keeping

Manage short & long-term Product Planning

Demand Planning New Product Plans Quarterly Forecasting Sales and Marketing Activity plans 3 year strategic plans

Market Research

Identify key regional market research needs and conduct market search co-ordination with local/regional & WW organization Conduct and participate in a competitor analysis or profiles Conduct market share and other data analysis to draw sound conclusions. Conducts competitor analysis

Product Training & Capacity Building

Ensures appropriate product training & knowledge on regional level and oversees implementation on country level

Creates & communicates appropriate training material to support product initiatives & strategy

Develop Regional Marketing Strategies

In co-operation with countries defines focus market segment & product portfolio Defines 4 P’s (product, price, promotion, placement) Regional implementation of marketing plans Product Life Cycle Obsolescence and Product Exit planning

Lead new platform product launches

Selection of new products Selection of launch countries & launch plan Support with regional tools and materials Preparation of Marketing launch plans

Primary Work Location

TUR Istanbul - Rüzgarlıbahçe Mah

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.