BD (Becton, Dickinson and Company) Product Manager in ICON@IBP, Singapore

Job Description Summary

The Product Manager is responsible for the management of MDS products for Singapore and Vietnam market strategy, develop promotional materials/tools and marketing activities to strengthen and support MDS business in Singapore and Vietnam, and ensure key revenue, growth targets and objectives are achieved.

Job Description


  • Manage the product line as a business, helping to develop strategy and drive execution. Provide input to strategic plan if required.

  • Marketing Programs – Develop and execute integrated marketing plan, including:

  • Planning and execution of new product launches

  • Product positioning

  • Programs, tools and collateral to support the local sales organization

  • Ensuring proper internal review (e.g. Regulatory, Legal, Clinical) of all materials is conducted

  • Supporting sales training activities

  • Monitoring competitive activity

  • Effective utilization of market research to investigate, challenge, support or validate hypotheses about product/ market, conduct customer VOCs

  • Field focus - spend significant time (40%) in the field with sales personnel and customers. Develop and implement programs to facilitate meaningful and productive relationships with Key Customers

  • Manage and communicate with distributors and customers on customer orders and queries

  • Manage forecasting activities

Primary Work Location


Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.