BD (Becton, Dickinson and Company) associate director, BDX strategic marketing europe in Heidelberg, Germany

Job Description Summary

The European Strategic Marketing function is crucial for leading efforts to accelerate growth in Europe with respect to strategy development and implementation.

BD is looking for a new Strategic Marketing Director will define and implement the region’s growth strategy together with the Senior Marketing Director whilst expanding addressable opportunities and developing potential growth opportunities for BD in Europe along BD’s 4 strategic axis: expanding access to healthcare, improving patient outcomes, improving patient and HCW safety and improve cost effectiveness in healthcare.

Job Description

The role :

The Marketing Director will be developing and driving the roll out of cross business value propositions and value offers (in collaboration with country BD strategic marketing and Business Units) that address fact-based customer pains and unmet needs primarily in acute

This highly visible and strategic individual within the business will be responsible for implementing and, in some cases, developing cross business marketing and market access initiatives (HCWS, patient safety, lab efficiency, etc.) as well as being a member of the European BD Marketing Council, including marketing capability building and supporting the overall Customer Centricity approach.

The Requirements:

  • Experience in Business Management, Sales, Marketing or other relevant functional leadership position, conducive to overall regional leadership.

  • The ability to see the big picture, understand inter dependencies and knows how to connect the dots

  • Establishes clear expectations, sets goals, measures performance and integrates the efforts of multiple teams to achieve results. Problem-solving skills, creativity and decisiveness.

  • Working knowledge of Health Care Economics and Market Access.

  • Keeps focus on getting results and moving forward. Able to “get things done”.

  • Works effectively in a team-based organization, collaborates cross-functionally; effectively builds alignment.

  • Organizationally savvy; proven to be pro-active in an international business environment. Ability to influence senior Stakeholders

This role can be based across the EMEA region and is a tremendous opportunity to join an innovative and forward thinking business. Get in touch !

BD promotes an inclusive & diverse work environment and is dedicated to hiring a diverse workforce.

Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

DEU Heidelberg - Tullastrasse

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.