BD (Becton, Dickinson and Company) WW Director, Medical Affairs, Medical Market Strategy & Development in Franklin Lakes, New Jersey
Job Description SummaryThe WW Director, Medical Affairs, Medical Market Development leads the worldwide Diabetes Care (DC) medical market development strategy and plans across the DC portfolio. He/she will be a member of the Diabetes Care Medical Affairs Leadership team. In this important role, the WW Director will partner closely with the medical affairs leadership team and the DC business to develop comprehensive plans that enable BD to successfully develop markets for new products from the medical perspective, interacting with country and regional business leaders, KOLs, and others to communicate the medical value of both new and existing products and services, internally and externally. The WW Director also oversees planning and execution of scientific communications related to DC products.
§Leads the development of comprehensive brand medical strategy plans for each product within the diabetes care portfolio
§In collaboration with worldwide regions, regional medical affairs, HEOR and the market access teams, sets the direction for the worldwide medical market access strategy across all regions for the diabetes care portfolio
§Leads domestic field-based medical affairs for DC, including U.S. MSL (Medical Science Liaison) team and outcomes liaison team (the latter covering large health care systems, payers, etc.)
§Oversees management of U.S. field-based Medical Affairs to set strategy and execution metrics for MSLs
§Leads worldwide medical communications team and sets the strategy for global scientific communications (abstracts, presentations, and publications) across the DC portfolio
§Leads the worldwide KOL engagement strategy, including identification, segmentation and engagement plans, aligned to the respective diabetes care brand medical strategy plans. KOLs include physicians, nursing, and health care system executives / influencers
§Collaborates with regions and develops comprehensive medical market development and KOL engagement plans in support of the respective business platform or product
§Provides medical leadership and key insights to early product development and innovation teams, representing the voice of the patient and provider.Leads medical value assessment of opportunities and gathering medical insights as a key input into business decisions.
§In collaboration with the DCMA WW Director, Evidence Generation, HEOR and regional market access teams, develops a comprehensive regional evidence strategy that supports market access efforts in priority regions
§As part of the DCMA Leadership team, co-leads the development of medical input for the Annual Strategy Review (ASR) cycle. Leads the medical market development planning for DCMA, including resourcing needs, budgets and plans that support the business projections.
§Serves as the senior medical affairs leader for the promotional review committee (PRC) teams, and assigns PRC members from DCMA
§Represents diabetes care medical affairs as a senior member of the team during external engagements and partnership meetings.
Primary Work LocationUSA NJ - Franklin Lakes
Additional LocationsUSA MA - Andover
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status