BD (Becton, Dickinson and Company) Sr Marketing Manager - Digital Diabetes in Franklin Lakes, New Jersey

Job Description SummaryDigital Health is a new business unit within Becton Dickinson charged with building innovative new product lines. The goal of Digital Health is to work alongside highly successful business units and bring software into their portfolios. Digital Health is bringing agile software practices into a leading global medical technology company - pushing the boundaries of the industry, the business and the products. The first product in our digital health portfolio is BD Briight, our diabetes management application. BD Briight will be a global product, with its US roll out slated for 2018. The product is operated by the Digital Health team and brought to market on a regional basis in partnership with Diabetes Care.

You will be developing and authoring global go-to-market playbooks, act as the primary liaison for regional roll-outs of the digital diabetes product line and help to author strategic planning documents for the digital diabetes organization. Success in this role requires a deep understanding of both the opportunities to create value for the legacy Diabetes Care business and identifying new areas of value in the digital eco-system. The incumbent will be evaluated against a series of marketing KPIs including hitting regional launch deadlines, achieving a target install base, assisting in the successful alignment of our marketing messages internally and externally and improving the strategic capabilities of the organization.

This position is reporting to the Global Director, Digital Diabetes as a member of the Digital Health & Diabetes Care Organizations.

Job Description


  • Author global go-to-market playbook under the direction of the Digital Diabetes Product Leader.

  • Partner with regional marketing stakeholders to develop launch timelines, identify tools necessary for success and ensure universal understanding of the product’s value prop.

  • Create ROI models to assist with business case development.

  • Author annual strategic plans and documents, help to articulate the product strategy and vision across Diabetes Care.

  • Communicate and understand the pain points and unmet needs of commercial stakeholders including patients with diabetes, HCPs, care givers and healthcare enterprise organizations.

  • Manage internal and external vendors to develop marketing materials including – sales collateral, app store optimization description, paid install digital marketing and other marketing assets.

  • Identify and secure thought and industry leadership opportunities that drive the relevancy of the digital diabetes products in the ecosystem

  • Work closely with the Product Leader to drive adoption of the digital diabetes products in strategic pilots and market opportunities.

  • Lead market efforts for exhibitor opportunities at industry conferences in partnership and independently of Diabetes Care.

  • Own the internal communication operations for the product including monthly announcements, awareness campaigns and other outreach efforts.

  • Provide input and assist in the development of annual strategic plans as it relates to launch timelines, market pain points and funding needs to hit marketing KPIs.

  • Manage the competitive intelligence workstream.

Primary Work LocationUSA NJ - Franklin Lakes

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status