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BD (Becton, Dickinson and Company) Senior Global Marketing Manager, Catheter Care in Franklin Lakes, New Jersey

Job Description SummaryAs part of BD’s Medication Delivery Solution’s (MDS) overall annual strategic growth strategy, this key marketing role is defined within a platform that is one of the largest growth drivers in MDS. Reporting to the Global Associate Marketing Director, this role will be accountable for the achievement of key strategic marketing objectives including, but not limited to supporting the effort to build the business by upgrading practice, acting as a marketing lead for key new product initiatives, being a liaison to regional marketing counterparts and meeting/exceeding global revenue targets for BD’s Catheter Care Portfolio. This role influences the development and drives the execution of Regional BD Catheter Care marketing plans to drive upgrading practice. It plays a critical role in driving key projects/initiatives, including being the marketing core team member on product development teams. Provides input into product line-related business decisions and resource planning. Demonstrates marketing expertise through specific and advanced set of skills and knowledge. Contributes to global product planning and strategy.

Job Description

Key Responsibilities:

  • Acts as a liaison to the regions, ensuring marketing plans deliver against the global Catheter Care strategy and drive achievement of revenue targets within the region in order to meet and exceed targets.

  • Responsible for driving key innovation and sustaining projects through development and commercial processes by leading cross functional teams. Works with teams to ensure timely execution and meeting of key deliverables. Includes working with country/region marketers. Work includes providing insights and oversight to voice of customer, developing pricing strategies and business cases and leading commercial launch excellence

  • Leads market models to identify and monitor key growth opportunities globally. Works closely with regions to update and analyze data to identify trends

  • Leads tender management in key regions which involves working with countries and regions to identify upcoming tenders and ensure they align with the Catheter Care strategy

  • Responsible for Demand Governance to ensure consistent supply and capacity planning. Serves as key liaison with all regions to proactively identify and resolve potential issues

  • Leads development of education tools, programs, training and budget impact models for upgrading practice


  • Bachelor’s Degree required. MBA strongly preferred.

  • Minimum of 8 years of experience in Product and/or Marketing Management in the life sciences industry with a consistent track-record of high performance and results

  • Business experience may include marketing, sales, sales training and business development.


  • Experience in identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go to market models and strategies.

  • Proven strategic thinking capability including strong customer focus, needs identification and value proposition development. Proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans.

  • Experience with innovation process and driving innovation projects/initiatives.

  • Ability to use sound, independent reasoning and judgment to establish work priorities and identify ways to optimize project timelines and to mitigate project risks/delays.

  • Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities. Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing.

  • Ability to develop comprehensive business cases with detailed financial analysis.

  • Action oriented with demonstrated ability to drive results.

  • Exhibits effective communication and interpersonal skills, and can work internationally with diverse cultures. Previous experience working with international team members a plus.

  • Highly effective interpersonal skills and emotional Intelligence that have resulted in positive relationship building (particularly global), with the ability to work in a matrixed organization and to influence without authority.

  • Outstanding written and verbal presentation skills.

  • High integrity and ethics and strong fit with BD values.

Primary Work LocationUSA NJ - Franklin Lakes

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Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.