BD (Becton, Dickinson and Company) Content Analyst, Digital Diabetes in Franklin Lakes, New Jersey

Job Description SummaryDigital Health is a new business unit within Becton Dickinson charged with building innovative new product lines. The goal of Digital Health is to work alongside highly successful business units and bring software into their portfolios. Digital Health is bringing agile software practices into a leading global medical technology company - pushing the boundaries of the industry, the business and the products. Over time, Digital Health will spawn multiple products and services which enable consumer engagement, better health outcomes, and stickiness for BD products; starting in diabetes management.

Job Description

This position which reports into the Product Leader, Digital Diabetes will partner across the BU to manage editorial operations, content updates and smartbot analysis for the digital diabetes portfolio. The candidate will be response for using Digital Health’s Content Management System (CMS) to edit and author new content, ensure the quality of content updates and effectively manage the review process. This role is also responsible for the surveillance, analysis and optimization of SmartBot interactions in collaboration with the technology team. Success in the role will require strong collaboration with the Diabetes Care business unit to help transform their expertise into digital experiences.


  • Partner within and outside the organization on content deployment, optimization, maintenance and execution

  • Manage operations related to the CMS including page and article editing base on metrics, user feedback and business needs

  • Edit and author new content as needed and provide input into strategic direction of content interactions

  • Liaision for the regulatory, medical and legal approval process

  • Optimize SmartBot experience through data-driven decisions, analysis and domain expertise

  • Interface with the technology team to QA SmartBot updates and new content functionality

  • Responsible for delivering the weekly content management update report


  • 2-5 years of website / app digital editing and content management experience

  • Domain expertise in digital health content, especially diabetes

  • Basic understanding of HTML / CSS a plus

  • Infectious energy for building best in class digital experiences

  • Skilled at managing multiple projects and stakeholders with a strong attention to detail

  • Comfortable in a fast paced, start-up like environment

Primary Work LocationUSA NJ - Franklin Lakes

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status