BD (Becton, Dickinson and Company) Global Marketing Director - Alaris Plus in Eysins, Switzerland
Job Description Summary
WW Marketing Director for Alaris Plus platform
Global Marketing Director – Alaris Plus Platform (JG 6)
The Global Marketing Director will lead the global marketing function for the Alaris Plus platform and other new technology platforms. The position is based in Eysins, Switzerland, reporting directly to the Global Platform Leader – Alaris Plus. The portfolio includes capital equipment, disposables, software, and services. The incumbent will be accountable for providing critical input into managing the infusion portfolio, including portfolio strategy, new product development, lifecycle management, developing and executing marketing plans and developing marketing competencies within the global marketing team and cascading it to the regional marketing and commercial teams. S/he will be a member of the Platform Leadership Team representing global marketing and work collaboratively across functions to be stewards of the platform and provide advisement to the platform leader.
The incumbent will oversee a team of product managers, technical marketing managers and the technical publications group located in various locations to provide direction and oversight across the portfolio. S/he will also serve as a project leader for key strategic projects as well as annual strategic planning deliverables such as Portfolio Review, ASR, Annual Marketing Plan and Marketing Budget.
Business & Portfolio Strategy
Manage the annual strategic and financial planning process for marketing in collaboration with the Global Platform Leader and Platform Team.
Play crucial role in refinement and execution of the go-to market (GTM) strategy and product launches in collaboration with the product development team, Regional Commercial Teams and other functions.
Co-lead with R&D the annual Portfolio Review process including evaluation and financial analysis of new concepts in conjunction with the broader portfolio of projects in development.
Oversee financial analysis of business results, including market share, revenue forecasts, pricing and exclusivity, financial planning, budget.
In addition, the Global Marketing Director will be accountable for leading, overseeing, coaching and developing a team:
Where to Play
Oversee platform unmet needs and pipeline assessments in collaboration with the Regions to manage and refresh market segmentation (e.g., Market Atlas) and analyze key trends and critical market growth segments.
Oversee development of market models and revenue forecasts for platform of products and across solutions platform.
Oversee competitive benchmarking to inform new product concepts, line extensions and positioning of commercialized products.
Collaborate within platform to scout and analyze new technologies and companies.
Develop insights into new markets and drive geographical expansion efforts
How To Win
Analyze business results including market share, buying process, promotional results, market research findings, competitive activity, etc. to inform portfolio and go-to-market strategies.
Provides expert product marketing and brand management knowledge, experience, tools and guidance in the development of sustainable competitive advantage.
Develop SWOT, Key Issues & Opportunities, annual Marketing Objectives (GOST) and Plan-of-Action.
Oversee development of product roadmaps, including generating new product concepts with associated business cases to support portfolio review and annual strategic review.
Provides expert strategic marketing knowledge, experience, tools and guidance in the development GPDS projects.
Leads and/or oversees ideation, development and refinement of the brand platform including positioning, brand identity and message platform.
Oversee development of economic value proposition and systematic segment-specific pricing guidance to maximize revenue/grows margin per customer.
Analyze marketing channels and activities and recommend marketing mix to optimize brand activation, share of voice and spend levels
Develop technical marketing team to help drive commercial outcomes through tender support and provide training to regional teams
Marketing Plan Execution
Develop and execute annual marketing plan, tactical plan and manage budget for platform/products.
Oversee market research to assess unmet needs, awareness and perception, inform development and refinement product / platform strategy, design specifications and validation.
Drives development of best in class Market Shaping Strategy and execution in collaboration with the regions and other platforms.
Oversee development of promotional and sales materials for platform/products. Oversee development of tradeshow/congress strategy plan and oversee/execute plan with WW and regional teams. Oversee development of public relations strategy, plan and projects with BD PR and WW Marketing Communications. Oversee prioritization and development of publications and white papers in conjunction with relevant stakeholders.
Oversee development of training plan within WW and regional sales and marketing teams.
Demonstrate strong and clear accountability with ability to work cross-functionally to influence directly or indirectly
Demonstrate leadership, learning agility and action orientation when facing uncertainty. Instill confidence through leadership and actions.
Conduct and encourage frequent formal and informal communication within the team to ensure full engagement and efficient operation
Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and negotiation capabilities.
Promote and leverage diversity to achieve best outcomes and an inclusive work environment. Ensure all interested parties have opportunities to influence and contribute to decisions and outcomes.
Demonstrate and promote leadership courage by doing what is right. Instill confidence in associates and customers.
Effectively manage change and instill confidence.
Bachelor’s degree in marketing, nursing, or pharmacy with at least 15 years of marketing experience in the medical device industry or in a regulated environment.
MBA or higher graduate degree is desired
Minimum of 5 years of experience in upstream and downstream product and services development and launch
Minimum of 5 years of experience launching new products and revenue generating services within a specific business unit and across multiple businesses
Experience in planning, executing, and measuring marketing programs
Strong fit with BD values
Strong customer focus
Highly-motivated, execution-focused leader with the ability to self-define role and activities necessary for successful product commercialization
Advanced analytical and problem-solving skills
Strong and effective communication skills
Organized and proactive with demonstrated ability to multitask and balance competing priorities
Proven ability to reduce complex cross-functional requirements into easy to understand language and communicate effectively to a cross-functional team
Proven ability in a regulated, complex market.
Primary Work Location
CHE Eysins - Business Park Terre-Bonne
GBR Winnersh - Eskdale Road
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.