BD (Becton, Dickinson and Company) Regional Platform Leader, MDS in Dubai, United Arab Emirates

Job Description Summary

Position: Regional Platform Leader: Injection Systems, Anesthesia & Sharps

Function: EMA Marketing

Reporting: Reporting to the Business Director, MDS EMA

Locations: Any EMA hub, preferably Istanbul or Dubai

General Function:

The position is fully responsible in developing and managing the related product platforms in the EMA region.

• Analyses and understands key market trends and develop the relevant marketing strategies in alignment with the Worldwide platform strategies.

• Articulates strategy in a way that inspires others to follow; builds buy-in from key people and creates a network of support for the initiatives.

• Accountable for the Regional Product Life cycle management, Regional Product portfolio and strategy that will deliver our performance growth and capability objectives.

• Coordinate opportunities and priorities identification for new products growth and successful implementation of the regional plans, provides support and leverage global and regional marketing tools

• Leads Regional Processes that interface and align the country, Regional, European and global organization.

Job Description

Key Responsibilities :

  • Business Performance and Strategy Development

  • Drive and Deliver Product Line Growth

  • Category Share Sales Safety Product Mix

New product sales Growth:

Opportunities and priorities identification Development Target and Planning Launch

Maximize profits through alignment of:

Innovation Quality Cost, in particular pricing guidelines development and gate keeping

Manage short & long-term Product Planning:

Demand Planning with Supply Chain New Product Plans Quarterly Forecasting Sales and Marketing Activity plans 5 year strategic plans

Market Research

Identify key regional market research needs and conduct market search co-ordination with local & WW organization Conduct and participate in a competitor analysis or profiles Conduct market share and other data analysis to draw sound conclusions. Conducts competitor analysis.

Product Training & Capacity Building

Ensures appropriate product training & knowledge on regional level and oversees implementation on country level. Creates & communicates appropriate training material to support product initiatives & strategy.

Develop Regional Marketing Strategies

In co-operation with countries defines focus market segment & product portfolio Defines 4 P’s (product, price, promotion, placement) Regional implementation of GMPH methodology Product Life Cycle Obsolescence and Product Exit planning.

Lead new platform product launches

Selection of new products Selection of launch countries & launch plan Support with regional tools and materials Preparation of Marketing launch plans.

Team Participation :

EMA MDS Operating Committee Global Platforms & Global Marketing Meetings EMA Marketing Meetings S&OP planning teams.

Skills Profile :

Strategic Thinking

  • Business and Competitive Strategy development

  • New Business Development

  • Scenarios development

  • Alternatives selection and decision making

  • Forecasting and new business planning

Communication and influencing skills across multiple levels, functional and cultures

  • Interpersonal and cross cultural savvy

  • Builds buy-in from key people and creates a network of support for the initiatives.

  • Takes stand/ able to defend position on important issue

Other Attributes

  • Customer focus

  • Drive for results

  • Tactical Skills and action orientation

  • Analytical skills

  • Product and Brand management

  • Market and Product Promotion

  • Entrepreneurial thinking and acting

  • Creativity

  • Operating in a regional matrix environment

Critical Skills :

  • Strategic Thinking

  • Pricing management

  • P&L Management

  • Communication and influencing skills

  • Drive for results

  • Operating in a regional matrix environment


  • Willing to travel 50% plus

  • To be located within EMA at one of the Hubs

Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here:

Primary Work Location

ARE Dubai - Middle East

Additional Locations

TUR Istanbul - Maslak-Sariyer

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.