BD (Becton, Dickinson and Company) Global Market Development Manager in Drachten, Netherlands
Job Description Summary
The position is responsible and accountable for long term strategy for the BD Kiestra Lab Automation portfolio development, understanding customer requirements and driving New Product Development programs to ensure the long term growth and business objectives for the platform. This includes undertaking appropriate research and business case modelling to assess requirements and being responsible as marketing core team representatives for projects throughout the GPDS process through to the Launch phase. Development of TPP / PRD requirements in full consultation with regional teams, KOL’s and internal stakeholders as well as developing core positioning and value messaging for new products are key requirements. The remit also includes working in close cooperation with marketing colleagues and other key stakeholders throughout the GPDS process to ensure successful transfer of projects into the launch phase.
Act as champion for BD Kiestra strategy to ensure effective communications plans, (globally and regionally), via all appropriate outlets, to ensure clarity and understanding of goals and NPD projects
Development and management of business case models to support and justify investment in new product development projects
Financial and business case preparation along with preliminary unit forecasting with direct cooperation and input from regions
Undertake customer engagement and scientific advisory board activities to validate strategy
Undertake, direct and manage external research agencies and other resources to ensure objectives are delivered on schedule and within budget
Identify, manage and implement Market Shaping activities to support strategic direction and NPD projects
Primary Work Location
NLD Drachten - Marconilaan
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.