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BD (Becton, Dickinson and Company) Sr. Product Manager, Urinary Incontinence in Covington, Georgia

Job Description Summary

Job Description

SUMMARY

The Senior Product Manager is responsible for both the strategic and tactical implementation of the marketing program for the PureWick and Urinary Incontinence segment of the Home Care business. This manager is responsible for current and future year sales and profit. The SPM demonstrates leadership within the Home Care Marketing Department, takes an active role in day-to-day operations, and a lead role in the product development activity for his/her business segment responsibility.

ESSENTIAL DUTIES AND RESPONSIBILITIES including the following.

Other duties may be assigned.

  • Develop and drive the execution of the strategy for product or business segment of responsibility

  • Analyze sales results, study environment and perform appropriate research to understand product segment potential and profitability

  • Propose and execute on line extensions and new products to better serve segment needs and optimize sales potential

  • Develop and drive the execution of the marketing plan for the products of responsibility or business segment

  • Monitor competitive activity and develop competitive rebuttals

  • Develop and adjust forecast at the code level

  • Develop and execute Market Research plan for NPD and line extensions

  • Represent Home Care Marketing in the development of new product development plans and project execution

  • Develop strong relationships with KOL’s in segment

  • Propose and perform appropriate market research to understand customer needs and trends in the market

  • Propose and execute on communication plan, direct marketing activities, lobbying for the segment

  • Interfaces effectively with multi-disciplines, such as R&D, Customer Service, Customer Care, Sales, Medical Services & Support, Quality, Operations and Regulatory

  • Assessment and reporting on competitive activity in the marketplace

  • Direct interaction with customer base, including internal Sales team, Health care professionals, DME’s and end users/consumers

  • Proactively identify and execute on sales support needs

  • Define, develop and execute pricing proposals/strategies for product lines to optimize sales results and profitability

  • Ability to effectively present information and respond to questions from groups of managers, sales representatives, clients, customers, and the Sr. Management team

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Analytical/Strategic thinking ability and mental agility

  • Strong attention to detail

  • Strong listening and assessment skills

  • Strong questioning and problem-solving skills

  • Decisive, flexible, quick-thinking

  • High level of curiosity and desire for new learning

  • Unquestionable integrity and honesty

  • Organized and thorough

  • Ability to write and execute a marketing plan

  • Ability to travel

  • Excellent listening and problem solving skills

  • Strong interpersonal communication skills

  • Proficient in the use of a personal computer with intermediate level of keyboarding skills

  • Proficient in use of Microsoft Word, PowerPoint and Excel

  • Influencing skills

  • Presentation skills and selling ability

  • Ability to build relationships with internal and external customers

  • Attention to details

  • Ability to handle complexity and manage several tasks at one time

EDUCATION and/or EXPERIENCE

  • College degree (BA minimum) required, preferably in business management or marketing

  • Experience with product management and developing marketing plans

  • Proven successful product launches

  • Experience analyzing business opportunities

  • Experience leading project teams

  • Minimum of 3 years business experience in marketing, preferably in the field of medical devices also combined with sales experience is preferred

LANGUAGE SKILLS

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

REASONING ABILITY

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

PHYSICAL DEMANDS

Employee may be required to sit, bend, stoop, use keyboard, see, talk and hear. May occasionally lift objects up to 25 lbs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

This position works in a normal office environment. The noise level in the work environment is quiet to moderate. Up to 50% travel is required in a given month with the average travel 20-25% of the time.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

#LI-PRO

Primary Work LocationUSA GA - Covington BMD

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

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