BD (Becton, Dickinson and Company) Area Sales Manager in Bangalore, India

Job Description Summary

The incumbent will be responsible for the sales of Industrial Microbiology - both the consumables and instruments. He / She will work within the overall framework of the BDDS business guidelines to ensure rapid growth and increase in market share for DS in his/her territory

Job Description

Principal Accountabilities

Business Planning: To study the market dynamics of industry & plan retention & expansion of revenue. Segregate & develop action plan for existing & new customers as well as product lines. Identify & address competitor activity.

Business Development: To profitably grow the business for instruments & Consumables by building a strong channel partner network and pipeline of prospective customers and increase market share for BD.

Forecasting: To provide monthly forecasts for the product range and co ordinate with marketing/supply chain to ensure a healthy stock situation in the market place and prompt customer service.

Managing of both direct customer accounts and network of channel partner for order procurement, timely collection of payment ,secondary sales information and settlement of claims/dues etc.

Improve Channel partner capacity & capability by developing revenue based business plans.

Market sensing through collection & collation of data from market (Dynamics of market, Market Need & Competitor’s activity) and provide feedback to marketing from time to time.

Working with KOLs in the area in carrying out training appropriate for the market/customer.

Strengthening the over all image of BD-Diagnostic Systems.

Maintain proper MIS i.e., customer profiles, prospective client list, consumables

consumption and sales by distributor/account.

Work In close co ordination with service engineers/application specialist teams to provide superior value added service to customers.

Take on additional responsibility in form of new projects / special tasks assigned on a need / time basis.

Critical Challenges

The key challenges in this position is to drive aggressive profitable revenue & increase brand awareness, as an organization promoting best practices as a trusted partner for the industrial microbiology.

Unique Knowledge & Skills

Presentation and negotiation skills

Analytical problem solving

Result Orientation

Persuasive Communication Skills

Product/Technical knowledge

Customer Orientation

Ability to manage projects in Pharmaceutical, Food, Research, & government set up that involve multiple stakeholders/work on rate contracting and purchasing process



Business Manager/Product Manager

Application specialist

Service Engineer

Commercial Executive

Business Analyst/Sales Coordinator

Demand Planner



All Customers in Industrial Segment

Channel Partner

Problem Solving and Decision Making - High and Prompt

Primary Work Location

IND Bangalore - Cornich Al-Latheef

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.