BD (Becton, Dickinson and Company) Sr. Business Analyst - Digital Health in Andover, Massachusetts
Job Description Summary
Digital Health is a new business unit within Becton Dickinson charged with building innovative new product lines. The goal of Digital Health is to work alongside highly successful business units and bring software into their portfolios. Digital Health is bringing agile software practices into a leading global medical technology company - pushing the boundaries of the industry, the business and the products. Our Digital Health innovation center will be launched in the Boston/Cambridge area to rapidly prototype and then commercialize new concepts in digital health. Over time, Digital Health will spawn multiple products and services which enable consumer engagement, better health outcomes, and stickiness for BD products.
This position is reporting to the Associate Director, Digital Diabetes as a member of the Digital Health & Diabetes Care Organizations.
GENERAL FUNCTION :
The Sr. Business Analyst will be responsible for deeply understanding how our user base engages and interacts with our mobile applications, help to understand how our products measure against market benchmarks and competitive sets and provide strategic recommendations for the roadmap. This role is critical to the growth, development and fulfillment of DH’s business strategy and is an opportunity to craft the KPIs that will drive the business forward. The role will blend structured analysis with deep thinking exercises to provide the analytic backbone for the product.
Own the product analytics platform, manage product A/B tests and oversee day-to-day vendor relationships to execute user acquisition efforts.
Manage and monitor digital app KPIs and develop management reports for upward visibility.
Conduct market surveillance to maintain competitive position and understand how product performs to relevant peer set.
Stay abreast of new technologies and industry movements to inform the DH management team of new opportunities and threats.
Conduct ad-hoc analysis on product performance, diligence on potential partners and supporting insights for high value business meetings.
5+ years experience in an analytic and strategic environment. Experience working with and crafting KPIs.
Strong analytic capabilities; ability to blend both quantitative and qualitative data sets.
Expert in MSFT Excel and strong in power point.
Strong business communication skills both orally and written.
Ability to create data visualization materials and understanding of how to leverage best practices for charts and graphs.
Passion for and knowledge of the digital health space.
Primary Work LocationUSA MA - Andover
Additional LocationsUSA NJ - Franklin Lakes
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status